Juicy News for P Street

The last time I visited Manhattan, I couldn’t help but notice that juice bars had popped up everywhere. New Yorkers seemed to have replaced their unquenchable thirst for overpriced lattes with an unquenchable thirst for expensive cold press juices. It was, of course, only a matter of time until the nutrient-laden beverage craze trickled down to the District. Yes Java Green and a few other places have been offering a selection of fresh juices and smoothies but the trend truly hit the city last fall when we got a juice food truck (two trends in one – though the Juice Revolution food truck is currently on hiatus) and when Puree Juice Bar opened in Bethesda, quickly followed by the Khepra Raw Bar in the back of health-food shop Dynamic Wellness on H Street NE. Now the ever trendy arm-to-table organic salad restaurant group Sweetgreen is squeezing itself into the juice fad by launching Sweetpress,  a new line of organic cold-pressed juices to be sold exclusively at Sweetgreen locations starting this month. The roll out started Monday at Sweetgreen’s Logan Circle shop and will roll out to the other locations over the next few months, which means they are bound to come to a place near you since Sweetgreens are literally popping up all over the city 😉

Sweetpress’ juices are made from 100% organic cold pressed juice
Sweetpress’ juicy offering come in six flavours. With the exception of the seasonal flavour (currently a summery watermelon, coconut water, mint  combo,) they all serve a purpose: to purify (kale, spinach, cucumber, apple, lemon, ginger), Energize (carrot, orange, grapefruit, ginger, cayenne), Satisfy (carrot, beet, apple, cucumber, spinach, lemon, parsley), detox (pineapple, apple, ginger, mint) or hydrate (cucumber, pineapple, pear, coconut water, lime). All are available in 12-ounce bottles for $6 and $7 for the Purify variety. Not to be left out of the trend, the Whole Foods across the street is now selling juices too… 

BluePrint Juices are 100% natural, raw (ie. unpasteurized) cold pressed juice.

Unlike Sweetpress’ juice, which come in 12oz bottles and are meant as a healthy snack or a complement to a meal (like a pricey fresh sweetgreen salad), the ones sold at Whole Foods are the grab-and-go offerings of Blueprint Cleanse, and are meant to replace a meal entirely. The format is bigger (16oz) and so is the price: $9.99 each.  They target those who may not want to commit to a full cleanse but want to get some juice into their daily diet by replacing a meal here and there with basically a liquid salad packed with nutrients. They come in five flavours colours: green (romaine, celery, cucumber, apple, spinach, kale, parsley, lemon, ginger), red (apple, carrot, beet, lemon, ginger), yellow (lemon, water, cayenne, agave), and white (cashew, water, vanilla, cinnamon, agave.) I definitely think I would have a hard time with a cleanse, but can definitely see myself grabbing either a sweetpress or a blueprint juice for lunch the day after a particularly lavish dinner so I’m looking forward to these new “food” options on P street 😉
ps: I loved reading this post from Choosing Raw about the creation process behind Sweetpress’ new line of liquid products when I was researching for this post.

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