Tennis and macarons go la main dans la main in France. Every year, Paris plays host to one of the grand slam tournament, les Internationaux de France de Tennis, which the French just call Roland Garros (after the stadium where it takes place.) I’ve attended a couple of games in my days, including an all Williams women finals back in 2002. While we don’t make everyone wear white like some other fancy tournament, this is Paris and it’s tennis, so you probably won’t be too surprised to hear that you can purchase champagne and macarons at the concession stands. I mean, beer and hot dogs are SO Flushing Meadows 😉 In 2011, they came in kind of unappetizing colours though: yellow (for the tennis ball), dark ocre (for the clay) and dark green (for the logo.)
|Photo credit Compass Group France|
Never one to miss a good marketing opportunity, Laduree launched a commemorative macarons box for Roland Garros last year:
|Image courtesy of Laduree|
And this year, it’s Häagen-Dazs that’s hitting an ace with these macaron ice cream sandwiches. You won’t find them at the stadium though, the limited edition macarons will be sold exclusively at Häagen-Dazs’ flagship store on the Champs–Élysées from May 15 to June 15 (for your info, the Roland Garros tournament takes place Porte d’Auteuil, right on the edge on Paris, from May 21st to June 9, 2013). They will come in 5 flavours: banoffee, pralines & cream, vanilla, macadamia nut brittle and lemon sorbet. A box of 5 will retail for €10.
|Photo credit: Haagen-Dazs|
I know Roland Garros macarons is quite a mouthful to pronounce (that’s a lot of rrrs right?) but how cute are these?