Nespresso’s VertuoLine is Hoping to Conquer America

This week, Nespresso kept Union Station commuters and travelers well caffeinated with its Nespresso VertuoLineTM Pop-Up, one of the first stop of a 108-days, 17 cities pop-up tour. The main goal of the pop-up tour is to introduce Nespresso’s new VertuoLine system in the United States and Canada.

Nespresso Pop-Up at Union Station on March 8, 2014

Nespresso Pop-Up at Union Station on March 8, 2014

Not familiar with Nespresso? In the world of single-serve coffee machines, it’s kind of like the Apple to Keurig’s Microsoft. Nespresso dominates the proportioned coffee market in Europe the way that Keurig dominates it in the United States. My mom’s had a Nespresso machine for years.  I would have loved to get one but I really don’t drink espresso everyday. My husband and I didn’t want to clutter our small condo kitchen with more appliances than it already has by having both a regular coffee maker AND an espresso machine. And that’s exactly why Nespresso’s VertuoLine system is a game changer. It’s a sleek, single-cup coffee brewing machines that allows you to make both American style large-cup coffee AND an espresso. Like Nespresso touts in its ads, it’s a coffee revolution!

Nespresso Virtuoline Pods

How it all works? Like a regular Nespresso machine, except the pods are rounder and larger. They’re equipped with a bar code that the machine reads to automatically adjust itself to brew either a long coffee or an expresso. There’s 8 different types of long-coffee to chose from for now, including a hazelnut and a vanilla pod, which I quite enjoyed when I tasted them at the pop-up, and a half-caf and decaf pod. A huge merci to Nespresso for sending me a VertuoLine to try out. I’m very excited that I have finally joined the Nespresso family and I can’t wait until my next dinner party, when I can *finally* offer my guests an espresso at the end of the meal!

Nespresso Vertuoline

The foam at the top of the new coffee is quite unique to the new machine

The new VertuoLine machine comes in three different colors: red, silver and black. It retails for $299 with coffee-pods selling for $7.50 (espresso) and $9.50 (long coffee) for packs of 10.

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